3E System
3E System. Branding. Technology for the construction of houses without binder and insulation.
brand strategy, communication strategy, brand positioning, brand design, visual communication system, creative art direction
3E System
In response to growing demand for innovative technologies in the construction industry, there are more and more new PropTech companies that attempt to introduce cutting edge technology in construction.
One of companies operating in Polsih market since 2016 has introduced a new, mortarless technology for building walls made of perlite - a naturally occuring volcanic rock. The 3E technology stands for ecological, energy-efficient and therefore economical.
Our studio has been designing and implementing communication strategies for socially responsible brands for years. We care that or clients have a positive impact on the planet's resources and the environment, so we found the invitation by the ARIA Fund investment to participate in the project very enticing. System 3E and Dom 3E are the two entities of the fund.
3E System and 3E House
The brand image that we've created targets both individual and business customers. The system allows to build houses and single-family homes, but also multi-apartment and service buildings.
The brand's logo comes in two forms, where the name changes, but the graphic element of the logo remains the same. It was inspired by the combination of a construction drawing, the shape of a house and the signature digit with the letter 3E.
The key principals of the brand's communication are reliable and accessible information about technology, as well as new approach to telling the story of what a challenge it is to build a house. 3E wants to inspire, to show that anything is possible with a technology that seems to work with a minimum effort.
Building a house is still a huge undertaking, but it has never been so affordable.
The brand has won a great deal of trust from customers not only in Poland, but also abroad, and its ambassador and one of its investors has become Grzegorz Krychowiak.
3E Space Branding
A manufacturing site for System 3E components has been opened in Radomsko in 2018. The elements of the brand's visual identity were also consistently applied onsite, in building's signage, clothing, helmets and other accessories.
In 2022 alone, the factory produced more than 70 thousand elements. Worth to mention – to produce and build walls made of 3E modules almost four times less water is used than if the walls were made of cellular concrete or silicate blocks!
Construction has never been so easy – is the tagline we created for the 3E brand. System 3E delivers the proof of it being true, and is in result a Polish product that can help change the construction industry for the better. Fingers crossed!
For a good start
We've created the brand's communication framework so that it would support high visibility and awareness, as well as leave the room for creative development in the future.
Typography, color scheme, rules for building a layout, description and guidelines for the images and graphics used, or assumptions related to the visualization of the product - all of this was included in the brand manual prepared for 3E.
At present 3E's brand communication is managed by an in-house team that creatively implements and develops its principals, running marketing activities through both analog and digital channels.
Onet, Forbes, Puls Biznesu and INN:Poland have already written about the 3E brand.
