Frammed
Frammed+Grabbed. Two new brands in the CGI industry. Brandded.
brand strategy, communication strategy, brand design, visual communication system, creative art direction, production supervision
Frammed
Frammed is a CGI studio creating high-quality 3D productions. They specialize in the visualization of buildings and illustrations of interior design projects.
Fram(m)ed image
The logo corresponds with the large shapes of buildings and the rhythm they set. It counterbalances the simple and clear font.
The communication design is minimalist and based mainly on visuals, the products, as well as bold font type that all align with the name and character of Frammed. Visual communication designed this way supports creating a structure in which the image and its quality will always come to the front.
Images and letters
The editorial typography and brutalist layout are reminiscent of contemporary lettering present in lifestyle and architectural magazines, the brand's natural operating environment.
Frammed' productions support top architectural studios from around the world.
Grabbed
Frammed+Grabbed. Two new brands in the CGI industry. Brandded.
brand design, design and implementation of brand communication, consultation, artistic supervision, production supervision
Brandded.
The two brands are owned by the same designers and are visibly related to each other. Our task in this project was to find the right relationship between the two.
The first element is naming. Both brands contain the same lettering treatment – repeated consonants in the name. This simple solution helps to associate them with each other already at the level of the naming itself.
The sans-serif and broad letters used in the Grabbed logotype are in opposition to the slender and compact Frammed, but the geometric and blocky nature of the two forms creates a formal connection that binds the two marks together.
Models and commerce
The typography is inspired by the strong geometric forms present in contemporary design.
We can find letter shapes in furniture elements, such as headrests, legs or backrests, and in the forms of many other interior design products.
Grabbed's communications are visually "loud" and therefore more sellable. With the right typographic and layout treatments, we build a shopping and promotional character that, together with the store's unique offer, makes for an interesting proposition for those looking for this type of product.
Spatial
The composition of visuals is a spatial combination of flat backgrounds, letters and models. It projects a consistent and distinctive brand across multiple channels, such as social media.
Grabbed does not have a fixed color palette assigned, the colors of the backgrounds are combined with the colors of the models, and the only constants are black and white with off-white elements. This makes it possible to generate an almost unlimited number of publications, and retaining a consistent and original color composition.
In addition, the typography is brought to life on "shop" tapes, which dynamize the static models and introduce an effect of depth.
