Spark
Spark. Payments more efficiently. A new era of shopping transactions is coming.
brand strategy, communication strategy, brand positioning, brand design, visual communication system, web design, packaging design, creative art direction, production supervision
Spark
Spark approached us with the idea of replacing paper receipts with their electronic counterpart. In the process, we worked on simplifying and automating shopping transactions, an idea whose implementation made everyone's life easier.
Interactivity+Mobility
Interaction is written into the DNA of a modern brand. Keeping this in mind, we took on the challenge of designing a symbol for the brand that, even in analog, would convey the desire and need to act with the viewer. Spark rings proved to be the best answer to this problem.
We implement, check, analyze
Building a brand image is a dynamic, multi-threaded and continuous process. Monitoring carefully its functioning in the market, responding to customer feedback, we constantly improve and develop Spark's communication system in all channels dedicated to it.
Whether you are buying stationary or online Spark will help you complete the transaction safely and quickly. You can complete the entire purchasing process with your phone, no plastic cards, no paper receipts and no hassle.
From now on, the payment terminal will no longer be what it used to be. Thanks to the technology that Spark offers, it will be an extremely modern, convenient and minimalist piece of store equipment.
We divided the design process into several key stages. Based on the developed brand communication strategy, we created the basis for its visual identity. All the prepared elements were gathered into a complete communication system, which enabled a very efficient and consistent dialogue with its first recipients and business partners.
Spark Brand Resources
The Spark brand communication system included the creation of a logotype, guidelines for its use and a color palette with rules for its use. We selected the brand's typography, described the assumptions for images, designed a set of icons along with a scheme for their preparation, created animation standards, and the basics of audio identification.
