Aco Poland

Aco. Intercoms and smart home solutions. Brand that has been opening doors for people since last 30 years. Re-engineered.

brand strategy, communication strategy, brand positioning, brand design, visual communication system, web design, packaging design, creative art direction, production supervision, mobile app design

Aco Poland

Aco is a Polish manufacturer of intercoms and smart-home systems. Operating on the market for more than 30 years, the brand has gained the trust and recognition of customers in Poland and abroad. In 2018, a decision was made to refresh the company's visual identity and adapt it to the requirements of modern communication standards.

The biggest challenge in the project was finding a way to breathe new energy into the brand while maintaining credibility among audiences and business partners.

Aco Digital Brand Library

Creating a visual identity and a complete communication system for the Aco brand, we designed a new logotype, a color palette with rules for its use. We indicated the typography of the brand and created a mechanism for its use in online and offline channels.

We described the assumptions for images (product visualizations and image photos), designed a set of icons along with a scheme for their preparation, developed animation standards used in brand communication and many other elements, which we put in the interactive Aco Brand Online Library.

We have moved away from the ubiquitous hard and incomprehensible language of visual communication in the IoT industry to a modern and friendly scheme that highlights Aco's aspirations. The brand wants to be not only a technology leader, but also a user-friendly brand.

Working together with Aco's management and team, we set our sights on building the company's logo on what is its foundation and the source of its great success - the product.

Digital Library of Brand Resources is our product for clients who want to collect their communication materials in one clear structure. This makes the work of creating marketing materials organized, simple and can be done remotely.

#acocloser

The intercom can accompany us in the extremely emotional moments of meetings, greetings or farewells.

Therefore, the entire Aco visual communication change effort can be defined in two words: Aco and closer.

acoGO!

Drawing on the experience of millions of products sold, Aco wants to respond to users' changing needs, so it has launched a new product/service: acoGO!

This innovative system is the ability to use the intercom with a smartphone. With acoGO! the user can receive calls from the intercom, open the door, and even control the home automation, wherever they are.The studio was tasked with designing a sub-brand identity, a mobile application, a landing page and elements of a campaign to introduce the acoGO! offer to the domestic market.

The studio was tasked with designing a sub-brand identity, a mobile application, a landing page and elements of a campaign to introduce the acoGO! offer to the domestic market.