Otif Profil

Otif Profil. Manufacturer of loft windows and doors for lovers of industrial spaces.

brand strategy, communication strategy, brand positioning, brand design, visual communication system, web design, packaging design, creative art direction, production supervision

Otif Profil

This new, ambitious brand from Poland manufactures industrial styled windows and doors in the Otif workshop. Their attention to detail is second to none.

The brand's visual identity had to be matched to the distinct style of their products and the interiors Otif's customers live in.

Confident and modern typography, bold composition and stylish, dynamic images create a visual structure that is quite spacious, mobile and fun to use thanks to its modular nature.

Otif goes digital

In the second stage, we've designed and implemented a fully responsive information and image website. Its purpose was to present the brand's customers with its new, refreshed image, and to present Otif's product offering in a modern and clear way.

Following a visual communication guidelines and framework supported efficient development of the website.

Poland, Europe, US

It quickly turned out that the quality of Otif products, their availability and reception among customers caused the need to expand the scope of the brand's activities on the European market (Germany, the Netherlands, Belgium, Scandinavian countries) and outside Europe - the United States.

Smartly constructed brand

The design of the logo is based on the divisions used in Otif brand products. Vertical and horizontal rhythms form its mark. This distinctive arrangement of elements was also used in the design of the layout structure of communication materials.

Otif is a combination of industrial style (rooted in technology) and bold, minimalist aesthetics. This combination offers an unusually large number of possibilities for building a distinctive visual communication system.

Less is more

Otif windows and doors are products with plenty of character despite their minimalist form.

The same principle guided creation of the entire brand identity, which is a result of our collaboration with the ambitious Otif team.

The first stage of implementation was to create a digital library of brand assets, small print and digital materials (branding of social media profiles, email footers, etc.).