Hicron
Hicron. Dedicated, scalable SAP systems. New visual communication system.
brand strategy, communication strategy, brand positioning, brand design, visual communication system, creative art direction, production supervision
Hicron
Hicron – an IT company with more than 500 employees, founded in Poland but operating worldwide approached us with the task of preparing a new brand communication system.
The aim of the project was to refresh the communication and find a way to systemically use the distinctive element of the Hicron logotype – the Brand Bubble, that already exists in the minds of clients and audiences.
It functioned well as an accent accompanying lettering, enhancing passages of text or as a separate shape used to frame an image.
The plasticity of Brand Bubble allows it to be used both in a very compact, almost square form and in a panoramic (horizontal) form.
Brand Bubble. And what's next?
Wanting to take full advantage of Brand Bubble's capabilities, we redesigned it to make it easily scalable. This procedure allowed us to use it as needed: in its entirety or piecemeal. It turned out that Brand Bubble works perfectly both as a flat and three-dimensional element. It can also be a background and layout dividing element.
Hicron Brand Resources.
In creating the Hicron brand communication system, we developed a facelift of the logotype, the form and use of the brand bubble, the color palette along with the rules for its use.
We indicated the brand's typography, described the assumptions for the images, designed a set of icons with a scheme for their preparation, and created an icon animation standard.
