Selva
Selva. Branding for a clothing brand that tells the stories of unique cultures.
brand strategy, communication strategy, brand positioning, brand design, visual communication system, web design, creative art direction, production supervision
Artists and designers
Showcasing the artwork of indigenous cultures, Japanese artists crafting in wood or various African art communities, the Selva brand offers its customers products that are absolutely unique.
Selva is much more than clothing – it's a collaboration of people from all over the world, starting from the tropical forests of Borneo, through Japan, and the deserts of Africa to the Amazon jungle.
The amazing craft and skill of artists from all these places is in Selva's products.
Selva Spot
We have also designed the online store and graphic design of Selva Spot – a pop-up store that regularly appears in one of the most famous places on the map of Poznan – Art and Business Center – "Stary Browar". It's the place where you can experience first hand the uniqueness of Selva brand.
We've created multiple social media promotional campaigns, printed materials, packaging, labels, and have overseen the execution. Selva is by far one of our favorite projects. We continuously support it and hope it will grow as an absolutely exquisite brand in the market, not limited to the clothing industry.
From Poznan, Poland
Made of the highest quality knitted fabrics, bespoke to the brand, sewn exclusively in Poland, world known for its textile manufacturing traditions.
We have supported Adam Koziol, who established and owns the brand, with a design of the brand's visual identity, communication system, helped build a team of artists designing T-shirts and tops, and we've participated in the creation of product photoshoots and lookbooks.
Tone of voice of the Selva brand is minimalist, and may come across as austere. This approach helps to focus on and convey the most valuable aspect of the brand - the diversity of the artists involved and the breadth of their artwork.
We strongly believe that we have created a narrative which will allow the audience to focus on people behind the product, and the product itself will only be a great addition to their story.
