NFM Wroclaw
National Forum of Music. The art of thinking with sound.
brand strategy, brand positioning, brand design, visual communication system, implementation, creative art direction
The winning project
In 2010, we were invited to a closed competition to design the visual identity of this unique place on the musical map of Europe. Only 5 pre-selected entities from all over Poland took part in this competition. We won!
The building of the National Forum of Music (NFM) was erected in 2008 -2015 according to a design by the Kurylowicz & Associates Authorial Architecture Studio, selected in an international architectural competition. The Design Society is responsible for the interior design of the NFM.
White and black lines
The basic color palette has been limited to white and black, giving the whole place an elegant yet universal character. The NFM is a place open to lovers of all musical genres, and its communication should be equally capacious.
As part of further cooperation with NFM, we prepared publishing projects (catalog, album covers), promotional gadgets and designs for other brand communication media.
The usable area of the main building is 35.3 thousand square meters (total area: 48.5 thousand square meters), with a volume of 257 thousand cubic meters (6 floors above ground and 3 underground). In addition to four concert halls, the edifice houses conference and office space, exhibition space, food and beverage outlets, and the NFM Shop music store. A three-level parking lot for about 700 vehicles is also located at the venue.
The building has won many awards and prizes.
From early music, classical music, jazz to electronica
There are many entities within the National Forum of Music, such as choirs, ensembles and orchestras. The NFM also organizes a number of festivals (Jazztopad, Wratislavia Cantans, Musica Electronica Nova, Leo Festival).
The NFM features educational projects for the youngest, families or seniors. The National Forum of Music also hosts commercial events (concerts by artists such as Pat Metheny, Wayne Shorter, Maciej Malenchuk and many other great performers from around the world).
We would like to thank the entire NFM team for their work on this fantastic project: director Andrzej Kosendiak, Halina Oldakowska, Agnieszka Frei, Kasia Popiel.
It was a real pleasure for us.
