HoM
HoM. Visual identity for a brand of unique mirrors that will transform your space.
brand strategy, brand design, communication strategy, visual communication system, creative art direction, production supervision
HoM – Home of Mirrors
The Polish brand created by Lukasz Pietraszak and his team of excellent craftsmen is taking the Benelux, Scandinavian or US markets by storm.
Home of Mirrors (HoM) creates unique mirrors that are not just an interior accessory - HoM products will help completely transform any type of space.
We worked with the HoM team on the name, the creation of the brand's personality, the visual identity and the style and nature of its communications.
A brand of many shapes and colors.
The logotype, which was created by combining several shapes inspired by the brand's products, is at the same time a reference to a handwritten gesture, sketch or drawing. This treatment introduces a human element into the visual identity, which refers directly to the passion, competence and commitment of the HoM team.
HoM is a brand with no permanently defined colors. It changes and adapts, freely combining with the palette of the image it accompanies, thus gaining many very different appearances.
The names of the mirror collections are palindromes and form mirror images themselves: Akasaka, Seres, Noyon, Laval, Qaanaaq Tumut. This allows us to communicate the character of the brand already at the level of the language used.
The catalog opens with an introductory card that introduces the HoM brand to the customer.
Each of the seven lines of mirrors has received its own product card, containing all the necessary data. The catalog closes with a card with sales information and a description of the ordering process. All the cards were assembled in a simple cardboard box.
Minimum resources, maximum effect.
Color, shape, size, you decide.
HoM products can be ordered through a sales platform. The hom-online.pl website is both an information and image site and a configurator so that anyone can create the kind of mirror they dream of and that suits their interiors.
With the help of very intuitive tools, you can easily select the color of the mirror sheet, shape, size, type of backlighting and other parameters that will make the HoM mirror a product that perfectly suits different needs. Web design and development by Bart Pope and his team.
Made as always with the utmost care, it will transform any space - true to the brand's promise: Home, Mirror, Piece of Art.
HoM Product Catalog.
We began the design of the HoM product catalog by discussing the need for a very sophisticated, expensive publication.
It turned out that by minimizing and simplifying its form, we created a very useful material that fulfills both the functions of an image catalog and a product offer. The catalog also tells the story of the creation of the brand and brings the technical knowledge of HoM mirrors closer.
Production costs and the consumption of raw materials needed for the entire effort have been reduced to the minimum necessary.
